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  1. I—S—O—P—T
  2. MIT Shape-Change
  3. Mission patch for TSFSR
  4. APAP(3): Designs for Exhibition
  5. APAP(2): Digital Archive
  6. APAP(1): Identity
  7. Aesthetics of Automation
  8. TED Fellows Retreat
  9. Copenhagen Wheel Identity
  10. Change of State
  11. Projection for ICP Event
  12. A+–xB Workshop
  13. Medium is the Same
  14. Roadshow: Korea
  15. Clyfford Still Museum Proposal
  16. Status! Status! Status!
  17. Trans-Cntntl Poking Machine
  18. Absentee
  19. OPT Working Title
  20. MIT Media Lab Identity
  21. Tribute to Mandelbrot
  22. AGWF
  23. Subcurrents
  24. Trash Track (BalkTalk@MoMA)
  25. Study: Additive Circle
  26. Manual: The Manual
  27. Paul Arrives
  28. The Password
  29. Study: Additive White
  30. Clockwise
  31. MFA 2010: 1st Yr Exhibition
  32. Making Do 3
  33. 16×16: GDMFA 2009
  34. Oh Yes ’09: 2nd Yr Exhibition
  35. Thesis Helmet
  36. UG Senior Exhibition ’08
  37. Study: Indiscriminateness
  38. Thoughts on Printing
  39. Being Bothered
  40. 50 Words in Relation
  41. Study: Pointlessness
  42. Justification
  43. A Hundred Days at 8pm
  44. Double Standard
  45. If I Were You
  46. Undergrad Comp. Exhibition
  47. 2 ½ Years of Vocabulary
  48. Alcatraz: poem by Sharon Olds
  49. Climate Crisis on Djibouti
  50. Real: 9/11/2007
  51. The System: Mapped Out

MIT Media Lab Identity

The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.

This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual's contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.

The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces.

Collaboration with TheGreenEyl

Creative Direction & Design: Richard The, E Roon Kang
Programming & Design: Willy Sengewald

Earlier project:
Tribute to Mandelbrot

Later project:
OPT Working Title