TED Fellows Retreat
A – "moving" – B is a visual identity for the TED Fellows Retreat 2013, with a theme of "Fellows Moving Mountains." The fellowship program started in 2009, and the number of TED Fellows groew over 300 globally, with most of whom never had a chance to meet each other. The retreat in Whistle, BC was intended to provide time to spend altogether and conspire, with strong emphasis was on getting people introduced to each other.
The visual identity is tailored to each TED fellow by matching them with a carefully chosen object representative of their work, to aid the process by providing a context in the conversation.
Designs for various objects/screens were made, including the Fellows Book featuring each 300+ fellows headshot for their own copy, in collaboration In-house International.
Design Interns: Steve Choi, Yujin Lee