We think of three-dimensional space as continuous. Here the construction of a stitched panorama is betrayed by duplicate people and incongruous shadows. Since the joins in the representation are artificial, perhaps there is an honesty in letting them show. Similarly, Thomas Demand’s photographs reassure us with their familiarity just before revealing themselves as paper sculptures. His images are calibrated to oscillate across the gap between real and fake. As photographs of sculptures, they stand at two removes from reality, but those removes serve to incorporate our perceptions into the work.
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Yale School of Art,
Graphic Design
Thesis Presentation 2008
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contents
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contributors
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JM12
The potential for irony—and humor—is fundamental to the idea of the designed gap. A single, dramatic disconnect is particularly satisfying when it violates traditional audio–video relationships.
Nick Park interviewed the British public about ordinary topics, and repurposed the recordings for his clay animal animations. Unlike other kinds of ironic gesture, his technique continues to sustain and build on our engagement beyond the initial punch line. The juxtaposition of audio and video— somehow both incongruous and apt—isn’t a method for him to remain aloof, commenting on his subjects from a higher plane. Instead the gap resides within the work, structuring a playful whole that nevertheless takes all of the parts seriously. The first interview here is with a circus performer and the second is with staff at a science laboratory.
In a broad sense, graphic design always deals in gaps: every project requires some negotiation between type and image, intention and interpretation, and representation and reality. These videos are good examples of what I would call productive ironies: the layers of meaning they contain are separately intelligible, but the distance between them—their unawareness of each other—constitutes the voice you hear most clearly. So this is what I’m after in graphic design: not just a way of deploying evocative type and image, but a method where the gaps between elements— whether manufactured or discovered—come to the fore. After all, if we look at the nature of time, of typologies, or of irony, gaps seem to have “come with the place.” Design can make them an active player in the construction of meaning.
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